Comments on: Digital should not try and go head to head with TV as it will never win the battle http://talkingdigital.wordpress.com/2008/12/04/digital-should-not-try-and-go-head-to-head-with-tv-as-it-will-never-win-the-battle/ ben shepherd's blog about all things media Thu, 10 Dec 2009 06:45:08 +0000 http://wordpress.com/ hourly 1 By: Kate Richardson http://talkingdigital.wordpress.com/2008/12/04/digital-should-not-try-and-go-head-to-head-with-tv-as-it-will-never-win-the-battle/#comment-81 Kate Richardson Tue, 09 Dec 2008 05:25:59 +0000 http://talkingdigital.wordpress.com/?p=155#comment-81 Here's a great post from Dirk on audience attention span vs eyeballs http://www.thisisherd.com/2008/12/online-video-and-one-minute-turn-off.html Here’s a great post from Dirk on audience attention span vs eyeballs

http://www.thisisherd.com/2008/12/online-video-and-one-minute-turn-off.html

]]> By: Hugh http://talkingdigital.wordpress.com/2008/12/04/digital-should-not-try-and-go-head-to-head-with-tv-as-it-will-never-win-the-battle/#comment-72 Hugh Sat, 06 Dec 2008 02:48:51 +0000 http://talkingdigital.wordpress.com/?p=155#comment-72 I really think they are over estimating the role of video in online publishing models now and for the near future. (As distinct from peer to peer distribution of video.) Fairfax has previously said it thinks the inevitable march is towards TV on the web, and this FDTV strategy matches that rhetoric. But they've got their timing right out of whack. I really think they are over estimating the role of video in online publishing models now and for the near future. (As distinct from peer to peer distribution of video.) Fairfax has previously said it thinks the inevitable march is towards TV on the web, and this FDTV strategy matches that rhetoric. But they’ve got their timing right out of whack.

]]> By: Ruud Spierings http://talkingdigital.wordpress.com/2008/12/04/digital-should-not-try-and-go-head-to-head-with-tv-as-it-will-never-win-the-battle/#comment-71 Ruud Spierings Thu, 04 Dec 2008 23:31:13 +0000 http://talkingdigital.wordpress.com/?p=155#comment-71 How can you call something (FD) TV when it is just ads running one after the other? where is the TV part in that? I might go and watch Will and Grace tonight on FD TV, oh no wait, it's just ads... How can you call something (FD) TV when it is just ads running one after the other? where is the TV part in that? I might go and watch Will and Grace tonight on FD TV, oh no wait, it’s just ads…

]]> By: pattyk http://talkingdigital.wordpress.com/2008/12/04/digital-should-not-try-and-go-head-to-head-with-tv-as-it-will-never-win-the-battle/#comment-70 pattyk Thu, 04 Dec 2008 08:56:12 +0000 http://talkingdigital.wordpress.com/?p=155#comment-70 I think we are miles away from what an "ad on the web" will ultimately look like. We keep trying to push online advertising into the paradigms we know (a press add squished into a banner, a TVC playing in an MREC, etc). Must be like what the first TVCs looked like - a guy standing in front of a video camera reading a radio commercial. Can anyone talk about audience and context for a change and get away from the technology? It's still a medium like any other I think we are miles away from what an “ad on the web” will ultimately look like. We keep trying to push online advertising into the paradigms we know (a press add squished into a banner, a TVC playing in an MREC, etc).

Must be like what the first TVCs looked like – a guy standing in front of a video camera reading a radio commercial. Can anyone talk about audience and context for a change and get away from the technology? It’s still a medium like any other

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