Google withdraws tier 1 financial support from IAB Australia

As reported in The Australian this morning – http://www.theaustralian.news.com.au/business/story/0,28124,25703610-7582,00.html

Edit: AdNews is reporting this happened 6 months ago.

Google is now a Tier 2 member – which is around a $2k a year membership fee

I guess that is what happens when the body spends most of its resource/PR on promoting display media and not really touching on search and the impact that has. Google rightfully looked at its investment and probably thinks it could use the reported $100k contribution better elsewhere.

Many have commented that Google didn’t take the initiative particularly seriously even when financially involved.

I doubt this will change the IAB’s approach but it creates a reasonable budget shortfall.