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	<title>talking digital - Ben Shepherd</title>
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	<link>http://talkingdigital.wordpress.com</link>
	<description>ben shepherd's blog about all things media</description>
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		<title>talking digital - Ben Shepherd</title>
		<link>http://talkingdigital.wordpress.com</link>
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			<item>
		<title>Looking forward to 2010 &#8211; an interview with IAB President Randall Rothenberg</title>
		<link>http://talkingdigital.wordpress.com/2009/12/03/looking-forward-to-2010-an-interview-with-iab-president-randall-rothenberg/</link>
		<comments>http://talkingdigital.wordpress.com/2009/12/03/looking-forward-to-2010-an-interview-with-iab-president-randall-rothenberg/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 10:05:17 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1219</guid>
		<description><![CDATA[This post originally appeared on Business Spectator, Thursday December 3 2009
Many, including this writer, like to hypothesise around the emerging trends in the world of media. 
Generally, this happens towards the end of the year, when many like to make predictions around the key areas of interest for the next 12 months.
Over the next two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1219&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/12/03/looking-forward-to-2010-an-interview-with-iab-president-randall-rothenberg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Mumbrella Readers Choice Awards &#8211; Talking Digital makes the shortlist</title>
		<link>http://talkingdigital.wordpress.com/2009/12/02/mumbrella-readers-choice-awards-talking-digital-makes-the-shortlist/</link>
		<comments>http://talkingdigital.wordpress.com/2009/12/02/mumbrella-readers-choice-awards-talking-digital-makes-the-shortlist/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 05:09:34 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1216</guid>
		<description><![CDATA[Hi,
I am happy to announce that Talking Digital has made the shortlist for the &#8216;Industry Blog of the Year&#8217; award at the Mumbrella Readers Choice Awards.
Voting opens Thursday December 3 &#8211; on www.mumbrella.com.au
This is where I put a line in saying how humbled I am and how great the other blogs nominated are. The list [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1216&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/12/02/mumbrella-readers-choice-awards-talking-digital-makes-the-shortlist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>2010 &#8211; the year of consolidation</title>
		<link>http://talkingdigital.wordpress.com/2009/11/30/2010-the-year-of-consolidation/</link>
		<comments>http://talkingdigital.wordpress.com/2009/11/30/2010-the-year-of-consolidation/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 08:57:55 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1214</guid>
		<description><![CDATA[Right now I&#8217;m doing a lot of planning around 2010 for clients and I&#8217;ve had a lot of discussions around there being simply too many digital suppliers that do the same thing.
The solution. Cut back in areas that you can &#8211; do you really need to deal with 5 ad networks? Do you really need [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1214&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/11/30/2010-the-year-of-consolidation/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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		<title>Mumbrella Readers Choice Awards &#8211; Talking Digital needs your support</title>
		<link>http://talkingdigital.wordpress.com/2009/11/26/mumbrella-readers-choice-awards-talking-digital-needs-your-support/</link>
		<comments>http://talkingdigital.wordpress.com/2009/11/26/mumbrella-readers-choice-awards-talking-digital-needs-your-support/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 05:07:20 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1211</guid>
		<description><![CDATA[If you ask me, Awards competitions are for douchebags.
So, naturally, I have decided to enter the Mumbrella Readers Choice Awards for &#8220;Industry Blog of the Year&#8221;
If you read this blog and like it,  ie like it enough to go to a website and vote for it, and then Talking Digital makes the shortlist, please vote.
If [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1211&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/11/26/mumbrella-readers-choice-awards-talking-digital-needs-your-support/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>How robust are the digital champions?</title>
		<link>http://talkingdigital.wordpress.com/2009/11/19/how-robust-are-the-digital-champions/</link>
		<comments>http://talkingdigital.wordpress.com/2009/11/19/how-robust-are-the-digital-champions/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 06:20:41 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1209</guid>
		<description><![CDATA[&#160;
This post originally appeared on BUSINESS SPECTATOR
If 20 years ago someone told you that in the future the  largest, most valuable emerging media companies wouldn’t have to create content  you would have scoffed. 
Media companies lived and died by the quality of the content  they produced and the quality of the media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1209&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/11/19/how-robust-are-the-digital-champions/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>Online off the boil</title>
		<link>http://talkingdigital.wordpress.com/2009/11/15/online-off-the-boil/</link>
		<comments>http://talkingdigital.wordpress.com/2009/11/15/online-off-the-boil/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 09:09:33 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1204</guid>
		<description><![CDATA[This piece originally ran on BUSINESS SPECTATOR
Every three months the Interactive Advertising Bureau of Australia releases figures around the advertising revenue performance of the digital media industry.
Generally they’re pretty predictable. It’s not a matter of whether the industry is growing, the question is always around how much it is growing.
You see, in digital media double [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1204&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/11/15/online-off-the-boil/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>Facebook&#8217;s Big Chance</title>
		<link>http://talkingdigital.wordpress.com/2009/11/15/facebooks-big-chance/</link>
		<comments>http://talkingdigital.wordpress.com/2009/11/15/facebooks-big-chance/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 09:08:37 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/2009/11/15/facebooks-big-chance/</guid>
		<description><![CDATA[This piece originally ran on BUSINESS SPECTATOR
Facebook is often perceived as the elephant in the digital media room. Generally none of the big players really want to talk about it. 
And whilst the platform isn’t, right now, commercially much of a threat to the existing digital powers, it could well be in the future. 
The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1203&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/11/15/facebooks-big-chance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>New Column on Business Spectator</title>
		<link>http://talkingdigital.wordpress.com/2009/11/04/new-column-on-business-spectator/</link>
		<comments>http://talkingdigital.wordpress.com/2009/11/04/new-column-on-business-spectator/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 02:16:25 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1201</guid>
		<description><![CDATA[Gday. I&#8217;ve been reasonably quiet on here for the last few weeks &#8230; the reason for this is I&#8217;ve begun a weekly commentary around media/digital/advertising etc on Business Spectator. (http://www.businessspectator.com.au)
Alan Kohler approached me with the idea and it was something I couldn&#8217;t refuse. Business Spectator is a great site with the best business journalists in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1201&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/11/04/new-column-on-business-spectator/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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		<title>Great article by Optimedia US CEO, Antony Young</title>
		<link>http://talkingdigital.wordpress.com/2009/10/25/great-article-by-optimedia-us-ceo-antony-young/</link>
		<comments>http://talkingdigital.wordpress.com/2009/10/25/great-article-by-optimedia-us-ceo-antony-young/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 05:45:42 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1198</guid>
		<description><![CDATA[Saw this over the weekend and thought it was worth passing on.
Optimedia US CEO Antony Young has written a piece claiming &#8216;Hulu is an H-Bomb Ready to Destroy the TV Industry&#8217;. And he might be right.
No one is questioning that Hulu is a great product, as a user &#8230; but commercially it could pose some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1198&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/10/25/great-article-by-optimedia-us-ceo-antony-young/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>News and Fairfax should shut their online newspapers?</title>
		<link>http://talkingdigital.wordpress.com/2009/10/22/news-and-fairfax-should-shut-their-online-newspapers/</link>
		<comments>http://talkingdigital.wordpress.com/2009/10/22/news-and-fairfax-should-shut-their-online-newspapers/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 00:39:35 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1192</guid>
		<description><![CDATA[Cool headline hey?
I thought I&#8217;d borrow a tactic from the mainstream press to get your opinion on a hypothetical scenario.
I had breakfast with a friend of mine who is a lot smarter than me yesterday. We were talking about media and the apparent will of some operators to completely ruin what are extremely robust &#8216;traditional&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&blog=5347499&post=1192&subd=talkingdigital&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2009/10/22/news-and-fairfax-should-shut-their-online-newspapers/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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