<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>talking digital - Ben Shepherd</title>
	<atom:link href="http://talkingdigital.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://talkingdigital.wordpress.com</link>
	<description>ben shepherd's blog about all things media</description>
	<lastBuildDate>Wed, 16 Mar 2011 15:54:10 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='talkingdigital.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>talking digital - Ben Shepherd</title>
		<link>http://talkingdigital.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://talkingdigital.wordpress.com/osd.xml" title="talking digital - Ben Shepherd" />
	<atom:link rel='hub' href='http://talkingdigital.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Old isn&#8217;t cool online either, Lachlan. But what is?</title>
		<link>http://talkingdigital.wordpress.com/2011/02/27/old-isnt-cool-online-either-lachlan-but-what-is/</link>
		<comments>http://talkingdigital.wordpress.com/2011/02/27/old-isnt-cool-online-either-lachlan-but-what-is/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 04:10:12 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1517</guid>
		<description><![CDATA[There was an opinion piece in this weekends AFR by Alan Stokes in which the author discussed the current situation at Network 10 and what Lachlan Murdoch in his role as interim CEO should do to win back the 16-39 &#8230; <a href="http://talkingdigital.wordpress.com/2011/02/27/old-isnt-cool-online-either-lachlan-but-what-is/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1517&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/02/27/old-isnt-cool-online-either-lachlan-but-what-is/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Facebook &#8211; not so quietly killing email and messenger products</title>
		<link>http://talkingdigital.wordpress.com/2011/02/23/facebook-not-so-quietly-killing-email-and-messenger-products/</link>
		<comments>http://talkingdigital.wordpress.com/2011/02/23/facebook-not-so-quietly-killing-email-and-messenger-products/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 06:25:51 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1512</guid>
		<description><![CDATA[About 17 months ago I posted a blog about the dangers Facebook posed to the dominant Mail and Messenger products in Australia, owned by Ninemsn and Yahoo! The full post is here &#8211; http://talkingdigital.wordpress.com/2009/11/15/facebooks-big-chance/ In it I wrote:  &#8220;Facebook – &#8230; <a href="http://talkingdigital.wordpress.com/2011/02/23/facebook-not-so-quietly-killing-email-and-messenger-products/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1512&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/02/23/facebook-not-so-quietly-killing-email-and-messenger-products/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Leveraging the power of celebrity</title>
		<link>http://talkingdigital.wordpress.com/2011/02/13/leveraging-the-power-of-celebrity/</link>
		<comments>http://talkingdigital.wordpress.com/2011/02/13/leveraging-the-power-of-celebrity/#comments</comments>
		<pubDate>Sun, 13 Feb 2011 09:53:14 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1510</guid>
		<description><![CDATA[I was in the US last week for meetings and couldn’t help but get caught up in the scale of the celebrity industry over there. It’s huge. Discard the entertainment industry (which is another monster – especially on the West &#8230; <a href="http://talkingdigital.wordpress.com/2011/02/13/leveraging-the-power-of-celebrity/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1510&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/02/13/leveraging-the-power-of-celebrity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Huffpo = $315m. Local implications?</title>
		<link>http://talkingdigital.wordpress.com/2011/02/08/huffpo-315m-local-implications/</link>
		<comments>http://talkingdigital.wordpress.com/2011/02/08/huffpo-315m-local-implications/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 06:51:37 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1506</guid>
		<description><![CDATA[So yesterday AOL shelled out $315m to buy US news property The Huffington Post. Some notable information around the purchase - it was virtually all cash - it was at a 10x revenue multiple and a 20x or more projected &#8230; <a href="http://talkingdigital.wordpress.com/2011/02/08/huffpo-315m-local-implications/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1506&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/02/08/huffpo-315m-local-implications/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Hulu coming to Australia? And if so, what are the challenges?</title>
		<link>http://talkingdigital.wordpress.com/2011/02/06/is-hulu-coming-to-australia-and-if-so-what-are-the-challenges/</link>
		<comments>http://talkingdigital.wordpress.com/2011/02/06/is-hulu-coming-to-australia-and-if-so-what-are-the-challenges/#comments</comments>
		<pubDate>Sun, 06 Feb 2011 08:05:11 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1503</guid>
		<description><![CDATA[Over the past week there&#8217;s been a bit of discussion around whether the US video entity Hulu has entered into a Memorandum of Understanding with PBL/Nine about setting up a local presence. This has been driven by SMH writer Julian &#8230; <a href="http://talkingdigital.wordpress.com/2011/02/06/is-hulu-coming-to-australia-and-if-so-what-are-the-challenges/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1503&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/02/06/is-hulu-coming-to-australia-and-if-so-what-are-the-challenges/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Newscorp Q2 very strong despite myspace woes</title>
		<link>http://talkingdigital.wordpress.com/2011/02/03/newscorp-q2-strong-despite-myspace-woes/</link>
		<comments>http://talkingdigital.wordpress.com/2011/02/03/newscorp-q2-strong-despite-myspace-woes/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 08:02:34 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1497</guid>
		<description><![CDATA[Newscorp reported their Q2 numbers earlier this week, and the numbers are solid. Net income was at $642m (up from $254m the previous year) and Operating income was at $1.29b (up from $712m the previous year). Revenues remained steady at &#8230; <a href="http://talkingdigital.wordpress.com/2011/02/03/newscorp-q2-strong-despite-myspace-woes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1497&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/02/03/newscorp-q2-strong-despite-myspace-woes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Yahoo!7 acquires Spreets</title>
		<link>http://talkingdigital.wordpress.com/2011/01/20/yahoo7-acquires-spreets/</link>
		<comments>http://talkingdigital.wordpress.com/2011/01/20/yahoo7-acquires-spreets/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 23:59:34 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1494</guid>
		<description><![CDATA[AdNews is reporting today Yahoo!7 has paid $40m for Spreets. Hate to say I told you so &#8230; http://talkingdigital.wordpress.com/2011/01/18/its-good-times-for-the-au-group-buying-fast-followers $40m is a cracking exit for Spreets and would have been purchased at a handsome multiple. From the post published 18 &#8230; <a href="http://talkingdigital.wordpress.com/2011/01/20/yahoo7-acquires-spreets/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1494&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/01/20/yahoo7-acquires-spreets/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>It&#8217;s good times for the AU Group-buying fast followers</title>
		<link>http://talkingdigital.wordpress.com/2011/01/18/its-good-times-for-the-au-group-buying-fast-followers/</link>
		<comments>http://talkingdigital.wordpress.com/2011/01/18/its-good-times-for-the-au-group-buying-fast-followers/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 11:56:46 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1489</guid>
		<description><![CDATA[The hysteria present right now around group buying is at levels we haven&#8217;t seen since the Google IPO and the subsequent boom of search engine marketing. I wrote about the group buying phenomenon and the local activity around the space &#8230; <a href="http://talkingdigital.wordpress.com/2011/01/18/its-good-times-for-the-au-group-buying-fast-followers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1489&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/01/18/its-good-times-for-the-au-group-buying-fast-followers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Ad exchanges &#8211; What am I missing?</title>
		<link>http://talkingdigital.wordpress.com/2011/01/17/ad-exchanges-what-am-i-missing/</link>
		<comments>http://talkingdigital.wordpress.com/2011/01/17/ad-exchanges-what-am-i-missing/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 08:02:23 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1486</guid>
		<description><![CDATA[I was reading this article about Ad Exchanges in the US and this line grabbed me. &#8220;CPMs on exchanges that use Triggit have risen to the point where they now average $3&#8243; $3? That&#8217;s $3 pre the exchanges cut (and &#8230; <a href="http://talkingdigital.wordpress.com/2011/01/17/ad-exchanges-what-am-i-missing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1486&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/01/17/ad-exchanges-what-am-i-missing/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
		<item>
		<title>Michel Gondry directs an episode of Jimmy Kimmel live</title>
		<link>http://talkingdigital.wordpress.com/2011/01/16/michel-gondry-directs-an-episode-of-jimmy-kimmel-live/</link>
		<comments>http://talkingdigital.wordpress.com/2011/01/16/michel-gondry-directs-an-episode-of-jimmy-kimmel-live/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 10:00:56 +0000</pubDate>
		<dc:creator>talkingdigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://talkingdigital.wordpress.com/?p=1480</guid>
		<description><![CDATA[I saw this across the web last week and thought it was great. To promote The Green Hornet, Michel Gondry guest directed an episode of Jimmy Kimmel live. The same Michel Gondry who directed Eternal Sunshine of the Spotless Mind &#8230; <a href="http://talkingdigital.wordpress.com/2011/01/16/michel-gondry-directs-an-episode-of-jimmy-kimmel-live/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talkingdigital.wordpress.com&amp;blog=5347499&amp;post=1480&amp;subd=talkingdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talkingdigital.wordpress.com/2011/01/16/michel-gondry-directs-an-episode-of-jimmy-kimmel-live/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">talkingdigital</media:title>
		</media:content>
	</item>
	</channel>
</rss>
