Liam Walsh writes: These are troubled times and the world is clearly at an end so it feels an appropriate time to ask anybody and everybody to help us with some important work.
For too long long we have watched terrible things happen ‘on our watch’. No more. No more.
From today I ask you to send us evidence of crimes against our language. Specifically the language we use each day in the trading of advertising.
We will kick off with the banning of words/expressions which we know intuitively are wrong. After this we need you to send us words that have no place in our society, words that undermine us, that belittle us and make us seem like vacuous advertising types.
Let us start the ban now on the following:
- Web anything.0
- game changing
- lunch-time is the new prime-time
- people capital
- deep dive
Everybody has a different perspective. Personally the ones I sruggle with the most are people capital and webinar. People capital gets points for creativity as it refers to people, nothing more than people. I wonder whether we should coin internet capital and see if that catches on.
But for pure stupidity, I find it hard to go past webinar. The reasons are so obvious that I need not type it.
But I am wrong on so many things on an hourly basis so PLEASE send us (could have said ‘ping’) examples of stoopid digital terms you would like to see terminated.