Liam Walsh writes
There are a few swindles going about. The biggest being that search engines actually generate sales rather than direct them.
But my views on search being ‘countable’ versus ‘accountable’ are well documented. I am free for 21st birthdays, weddings, parties to discuss this. It is obviously a broadly fascinating area.
No this piece of venom is for our home grown bandits that run advertising to foreign IPs. I won’t name them as the advertisers and their agencies should be checking this stuff and aren’t.
As I recently posted recently I have the privilege of having travelled overseas a bit this year and each time I did, I saw the same major Australian sites running our Australian advertisers in other countries.
While I appreciate this happens on borders of our states with newspapers, radio stations etc, the magnitude is mild.
With our local larger websites, upwards of 20% of their traffic is foreign and it is being sold without mentioning that 20% is wasted.
This is not a grown up way to business.