The last number I heard from Nielsen on the total number of UBs in Australia was 39million.
It is always my favourite moment in the conversation with a marketer when we get to mention this and the inevitable response
Pause…… confused look…….then “but um, that’s more than ….” Yup it is.
So with netbooks taking off at a breathtaking rate, we get a few more million UB’s. Yay!
Now a bunch of folk will have a work PC, a home PC and netbook. Three UBs and one person.
I can see some very happy media sellers running around in 2009 talking about how many new users their site has put on. Maybe even a story or two about the net defying the recession.
At the same time a bunch of producers and audience guys scratching their heads wondering why reach is increasing but pages per UB is going down.
I think Nielsen may have a solution coming……….