Ben Shepherd writes: I was reading AdNews yesterday and noticed that the Interactive Advertising Networks of Australia (IANA) are now auditing their site lists via the ABC.
My question – why did it take a load of trade press heat, customer complaints, damage to the industry and general dodgy behaviour for this to become a reality. Much of this was caused by IANA ‘members’ too.
IANA says anyone who doesn’t comply with the conditions will be suspended from the association. My gut tells me this isn’t really a deterrant considering the IANA doesn’t really hold much currency with the market.
Lets see where it all goes shall we …
Liam Walsh writes: Sounds like a good initiative. We haven’t seen anything on it at Drive so if anybody has some detail on it can you please shoot it through. Also does anybody know if the IAB were involved in it?