Thursday 22/1: Some good reading


Ben Shepherd writes: Here’s some good articles I’ve been reading of late …

Smart Company: Online – the 20 trends of 2009http://www.smartcompany.com.au/Premium-Articles/Top-Story/20090122-Online-in-a-downturn-the-top-20-emerging-trends.html (disclaimer I am quoted in this article, weird as I am neither Smart nor a Company)

John Battelle: News of the week, Online Down Search Up – http://battellemedia.com/archives/004798.php (a good point and one I never tire of … sacrificing brand for search means potentially you’re not addressing the real marketing issue)

SAI: Create a Twitter Revenue Model Contest – http://www.alleyinsider.com/2009/1/announcing-the-create-a-twitter-revenue-model-contest (not sure why they’re bothering, their Digg version was like a bad Year 12 Business Management CAT)

emarketer: Newspapers in Crisis (http://www.emarketer.com/Reports/All/Emarketer_2000552.aspx?utm_source=IABSmartBrief&utm_medium=TextReportNewspapers&utm_campaign=IAB0508&aff=IABSmartBrief) (more doom fuel for social media blogs 😉

AdAge: Top 10 Agencies of 08 (US)http://adage.com/agencya-list08/ (CPB at number 1 despite lukewarm MS work. Mindshare only media agency in top 10 – at number 6)

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