Thursday 22/1: Some good reading

Ben Shepherd writes: Here’s some good articles I’ve been reading of late …

Smart Company: Online – the 20 trends of 2009 (disclaimer I am quoted in this article, weird as I am neither Smart nor a Company)

John Battelle: News of the week, Online Down Search Up – (a good point and one I never tire of … sacrificing brand for search means potentially you’re not addressing the real marketing issue)

SAI: Create a Twitter Revenue Model Contest – (not sure why they’re bothering, their Digg version was like a bad Year 12 Business Management CAT)

emarketer: Newspapers in Crisis ( (more doom fuel for social media blogs 😉

AdAge: Top 10 Agencies of 08 (US) (CPB at number 1 despite lukewarm MS work. Mindshare only media agency in top 10 – at number 6)


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