Ben Shepherd writes: Right now I am doing some significant activity across search for a client and it’s working pretty damn well. In fact as I write this I’m about to send some campaign analysis to the client.
I have noticed that the traffic we are generating from Google is approximately 20x that we are generating from Yahoo! Search Marketing.
It got me thinking … does anyone use Yahoo search or MSN search? I asked 60 people over the course of 2 weeks … no one had used MSN or Yahoo! Most didn’t even realise MSN had search, and many had abandoned Yahoo years ago for Google.
So then I had a look in Nielsen. I’d estimated last year I thought Google had about 90%+ of the market here in Oz, which was a mix of gut feel and direct experience with SEM components of digital comms I’d worked on.
What Nielsen told me (Netview, December 2008) was that Google has 95% of search share in AU. Yahoo!7 and MSN battle it out over the other 5% coming in about even.
Between all 3 they account for 754,380,000 page views. Google represents 712, 665,000 of these.
Between the 3 when you unduplicate the audience, the combined audience is 9.9m … Google alone has 9.52m so there’s only 380k people who have used a search engine in December who didn’t use Google.
So lets check engagement … Google users return 13.3 times a month … Yahoo! 3.36 and MSN 2.98. Google users spend 27 minutes on Google search alone … msn 4 minutes, Yahoo just under 6.
We all knew Google was dominant – however their dominance just keeps on getting stronger.
Now with MSN it must be said that it appears in AU search is very much a secondary concern. However, Yahoo! are really trying to push their search product and it’s just not sticking with users.
Liam writes: Ben I do love you so, but that post was always going to get me to respond. Yes google is a great search engine.
But, and it is a big but, you will need to point me at a successful monopoly that exists in perpetuity without government regulation. Show me and I will buy you lunch anywhere you want.
Search existed before Google. It will exist after google.
Game over???? When I entered advertising ,George Patts was number one by a mile. Now look.
Chrysler? IBM?Fosters? McDonalds?
Before Google there was looksmart? altavista?
Google is fantastic but…………. gameover? No such thing. The world doesn’t like a monopoly. It really is that simple.