Liam Walsh writes: I was asked today why Australia has not adopted ecommerce like other countries.
It is a very reasonable question but I wonder whether the premise is correct?
I can’t quite spot the problem with ecommerce. I don’t have the data on the value ecommerce transactions in Australia, nor how to get it.
It would be great if someone could throw some data our way on this to see if the assertion is true.
In the absence of data I am going out with the assumption that there is no problem.
Well there is one problem and it is the dismal performance of our major retailers in ecommerce. It gets quite a lot of airplay, most often with Gerry Harvey lamenting how rubbish ecommerce is.
Well it isn’t rubbish, it is just that our major retailers are bad at the transition. It is a fascinating market to watch as more and more providers pop up, particularly in electronic devices.
Wotif, Virgin Blue, Ebay, Dell. They all sell things via ecommerce, in fact nearly exclusively.
I think we live in a country that likes ecommerce, where small ecommerce businesses and much larger focused businesses are thriving but where our major retailers are blaming everybody else for their short-comings.