I love Gawker Media’s ad products – they are original and have impact … exactly what we’re after generally.
This one for Alexander McQueen’s new range at Target US is especially strong.
Above is the initial ad execution – impactful but not dumb. After 10 or so seconds it transitions into the below.
Further down the page there’s another interactive unit which allows you to view the range. They have also themed the page to match the colours of the McQueen range.
Fantastic – and similar executions are available on Allure Media (which has some of the local Gawker brands). See below todays (Wed 18 March) Bond takeover.