Awesome … Richard Lord from Hyro has launched into a ‘digital is not taken seriously’ rant at the V21 event.
B&T cover it here – http://www.bandt.com.au/news/1A/0C05F61A.asp
“Richard Lord, chief marketing officer of digital firm Hyro, said: “The conversation about digital marketing has been purloined by advertising agencies, who just talk about online ads,” he said. “But there are, in fact, a lot of dollars that need to be spent in order to do online ads.“But organisations are still not taking this investment as seriously as they should in order to innovate and be successful in the new digital environment.”Speaking at the Australian Interactive Media Industry Association’s (AIMIA) V21 conference, Lord said: “With smaller marketing budgets, businesses have to invest in digital. No longer can the scraps of a marketing budget be spent on digital after a flashy TVC is made. Digital is now the only answer in this changed environment.””
Excerpt above taken from B&T
Personally I love digital services companies that are also complete experts in how ad/media agencies view online and how they recommend and incorporate it into the wider mix.