Thanks to Vanya at Eyeblaster for the heads up on this, check out IT News (http://www.itnews.com.au) right now – between 1pm and 3pm AU EDST, April 3) for a really cool Intel execution that incorporates a live webchat with Intel Engineers.
What a great idea – allowing users to interact and ask questions through the banner … it doesn’t involve them leaving the destination and allows them to get an answer straight away. True interactivity and very cool I think.
Webchats with engineers/product people are nothing new – but bringing the functionality like this to the user instead of making the user come to you is a new way of approaching it.
The initiative is happening right now – so there’s no stats – but the webchat is buzzing and questions are flying.
Screengrabs are below.