How did this cost $14.7m?
Ash Ringrose covers it here – http://www.bannerblog.com.au/news/2009/04/the_147m_charity_website.php
Nathan at AnotherAdvertisingWanker covers it here – http://anotheradvertisingwanker.blogspot.com/2009/03/could-you-send-147m-bill-to-your-client.html
$14.7m – that is a lot of money.
AU dot com dismal failures like tribe.com.au (where I worked) wasted less than this on 2+ years of dot com hedonism and bad decisions.
Don’t get me wrong – I think the concept is an important one … but $14.7m … c’mon. What’s more – it doesn’t seem to be designed with kids in mind. What kid would use this when there is so much more out there?
I’m with Ash – there needs to be more questions asked around this area.
Cameron Reilly interviewed the people behind the site – the answers weren’t particularly conclusive. http://gdayworld.thepodcastnetwork.com/2009/02/19/gday-world-362-livew%0Aire-launch/ To me it felt like a conference call when a creative agency is clumsily justifying their fee to a client a little taken aback at the costs.