Remember this campaign from 3 years ago?
Geez, it was good. I loved it then and still do. Smart, clever and impactful.
I wonder if this campaign launched now, what the response would be. Back in 2006, most of us admired the thinking outside of the box approach which generated a great campaign.
Now, I can’t help but think most people would focus on all the things that didn’t really matter and it’d turn into a debate where all the experts questioned the motives of the agency and client and the transperency of pranking the target.
So yeah, how was this any different to Witcheryman? After all, this was a setup too.