Guest post on Mumbrella


Tim Burrowes asked me to do a guest post on Mumbrella which I jumped at the chance to do.

It’s here –> http://mumbrella.com.au/guest-post-digital-publishers-need-a-spine-4965

Enjoy and comment if you feel the need.

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One response to “Guest post on Mumbrella

  1. this was forward to me and I read it without realising in was about AU market. Ben it the same here. They spend so much time trying to find ways to take TV budgets that they don’t take the time to create strategies to win share – followers the lot of them.

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