Check this homepage medium rectangle on the front page of the SMH
Could it be this advertiser is trying to mislead the user by using the same fonts and style as the editorial? And could it be that the SMH are letting them? It doesn’t have a border either.
Would love to the see the click through on this.
I’m all for relaxing some of the restrictions around ad operations and sizes/formats but I think this is setting a pretty dangerous precendent for Fairfax Digital. Because if you let one ad like this through, you have to let them all through … right?