Newsflash: People are willing to pay for something if they can’t get it for free


According to todays Australian …

“The study of 4900 respondents in the US and Europe by accounting giant PricewaterhouseCoopers has found sport and business to be the areas in which consumers are most ready to pay for content.

The survey said consumers would be willing to pay 97 per cent of the purchase price of a traditional newspaper for online business content, provided there were no free online products of equal quality on the market.

For online sport, consumers would be willing to fork out 77 per cent of the purchase price of a traditional paper if there were no free internet equivalents.

The findings add impetus to plans by a number of the world’s major newspaper publishers to find more ways to make money from online content.”

Erm – “if there were no free internet equivalents.”

So yeah. If there wasn’t a free alternative people would pay for it.

Hard to know whether this is legitimate news or News Ltd doing some investor PR through it’s media section.

http://www.theaustralian.news.com.au/business/story/0,28124,25457961-7582,00.html

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3 responses to “Newsflash: People are willing to pay for something if they can’t get it for free

  1. Probably the latter, Ben.

    The problem is, who jumps first? There’s no way people will pay for Daily Telegraph articles if they can read the Sydney Morning Herald for free. Etc, etc.

    They have to charge for what is genuinely original content. People will never pay primarily for generic wire feeds of breaking news. Exclusives, features, profiles, op-ed? Maybe. And, obviously, only if there’s nobody else giving it away for free.

  2. Exclusive info should be paid for. Generic info should be free.

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