Google removing restrictions around trademarks – but not in AU

So Google is removing the ability for advertisers to register their trademarks on the search engine (and effectively stop other advertisers buying trademarked terms – ie Toyota buying the term Ford Falcon etc)

It’s rolling it out across 200 countries – – but Australia is not one of them.

Competitor purchasing of trademarked terms has been a frustration for some advertisers locally – especially when competitors actively bid against the trademark owner. From first hand experience, locally Google have been diligent in responding to advertiser concern and helping sort out a fair resolution.

Business Week article –


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s