I’ve really enjoyed this series that Lavolta have curated, but the most recent one is pretty average.
The question is around Freeview and whether it is a White Elephant.
You can view it here – http://www.lavolta.com.au/news/blog.asp?Display=120
So what are my concerns
1/ Some commentators come across very narrow minded and clearly show their agendas. Dom Carosa should be embarassed about what he said after his spectacular and public digital failure(s).
2/ How come they didn’t ask anyone to contribute who doesn’t work in the digital service industry. I would have thought this area would have been a perfect area to speak to a James Warburton or Stephen Leeds – ie, someone in the TV industry.
3/ How would the digital people feel if the roles were reversed and a bunch of TV/press heavy hitters were allowed to talk so freely and publicly around online developments.
4/ Freeview is an easy target – personally the category of PVRs, set top boxes, IP TV etc would have made a more interesting discussion area.
Many often complain that the ‘traditional’ industry “just don’t get digital”. I think we can now almost safely say the reverse is true in many instances as well.
I’m not defending Freeview but watching this made me squirm.