It’s claimed that Fairfax’s The Vine website is a youth website.
I’m not so sure.
For one, most of the audience are readers of The Age and SMH online. A % so large it’s hard to ignore.
Secondly – most of the in house promotion/ads across the site of late appear to be skin related.
I was reading this article on the ‘Advertiser stimulus’ (http://business.smh.com.au/business/advertisers-push-for-stimulus-package-too-20090520-bfrq.html) and saw a Vine ad.
Headline read ‘Jessica Biel strips’ it pushed through to this – http://www.thevine.com.au/entertainment/articles/jessica-biel-strips.aspx
Second line read ‘Rihanna’s Naked Shots’ – http://www.thevine.com.au/entertainment/articles/silly-rihanna-forgot-to-put-her-clothes-on.aspx
So yeah … how many of The Vine’s readers are male SMH and The Age readers looking for a bit of a skin fix?
Apologies about the urls not displaying as links – they don’t appear to be working …