Want to really evolve your digital efforts?

Learn more about the rest of the media mix …

http://www.clickz.com/3633802 “”One of the best pieces of advice I ever received about collaborating in the context of integrated marketing was to actively learn about other disciplines. There’s nothing more disarming than being able to recognize the value of what other channels (and more importantly, the people who are advocating for them) bring to the table.”

Great advice.

To use a shitty analogy. Comms/media/marketing is like a football team … numerous people come together both directly and indirectly to create a result. Right now digital is the Full Forward screaming for the ball and demanding it everytime it comes near him/her but not really reading the play.

Fevola-esque one could say …


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