News Limited’s new online initiative has gone live. It’s called The Punch – http://www.thepunch.com.au
What the gist … well it’s 100% opinion. In true News modesty, it’s been dubbed ‘Australia’s best conversation’. (no source attributed)
“The Punch is for every Australian with a passion for debate. We’ll feature some of the nation’s best writers and biggest names discussing current events in politics, entertainment, sport, business and more. You can browse our wide stable of contributors below.”
To be honest I’m not sure what to make of it. Seems to me News have bought into the hype that media consumption isn’t passive anymore and everyone demands a voice and wants to be heard … which I’m not sure is the case to be honest.
Question also needs to be asked is how strong an environment this is for advertisers.
Nonetheless will be interesting to see how it evolves and how many NEW/incremental eyeballs it can generate for News Limited. If all that is achieved is getting their existing users onto the punch with some catchy headlines and some cross network pushing then you’ve gotta wonder what the point is. The key thing here is new users.