Saw this on a paid content article – http://www.paidcontent.org/entry/419-econaffinity-publishers-debate-not-enough-scarcity-or-not-enough-techno/
Lotame CEO, Andy Monfried blurted it out.
““That’s been the NYT‘s argument for years. There’s so much they could have done. They could have benefited from microchucking. It was then Millard’s turn to interject: “Is that a word, microchunking?””
Wikipedia entry – http://en.wiktionary.org/wiki/microchunk