Help – please partake in this poll

Everyone has an opinion on what the industry needs to grow. Personally growth doesn’t interest me … it’s more about development and infrastructure. Growth for growths sake is as tedious as digital for digitals sake.

SO what are the areas we need to focus on? Instead of generalising I thought I’d ask you …

DO we need to educate brands and marketers more so they can ask the right questions and evaluate digital in an educated, not knee jerk, way?

DO we need to invest more in measurement around user habits and the true results of online campaigns and their relationship with other media?

DO we need more conferences where everyone talks about the ‘new marketing world’

Do we need more social media strategists?

Do we need more cost rationale behind digital advertising and publishers to develop more cost effective impact solutions?

Or is there something else entirely? If so, add it on the comments area!


6 responses to “Help – please partake in this poll

  1. Roger Lintzeris

    In depth, but more importantly, valuable measurements should be an area of focus for the industry.

    There are those in the digital industry who, to a large degree, have lacked a willingness for analysis outside of standardised measurements.

    To maintain relevance and increase effectiveness delving into user habits and the true results of digital campaigns will become a must.

  2. There needs to be more studies and research into the positive effect online has on brand building and awareness.

    Publishers need to work harder to develop truly integrated offerings and respect their audience instead of taking the quick-fix solution of serving them intrusive OTP’s and pop-up video ads. They should be the exception, not the norm.

    Ads need to be relevant, contextual and targeted not just spray and pray, bargain basement, performance rubbish.

  3. You mean I can only pick one??? Oh, that’s tough…

  4. talkingdigital

    you can pick one and comment on the others 🙂

  5. More focusing on evaluating digital element/medium on its role in the campaign and its capabilities.

  6. I think we need to focus on educating brands and marketers on the genuine role digital can play in an overall communications strategy and less time pitching it as a quick fix or the holy grail.

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