Everyone has an opinion on what the industry needs to grow. Personally growth doesn’t interest me … it’s more about development and infrastructure. Growth for growths sake is as tedious as digital for digitals sake.
SO what are the areas we need to focus on? Instead of generalising I thought I’d ask you …
DO we need to educate brands and marketers more so they can ask the right questions and evaluate digital in an educated, not knee jerk, way?
DO we need to invest more in measurement around user habits and the true results of online campaigns and their relationship with other media?
DO we need more conferences where everyone talks about the ‘new marketing world’
Do we need more social media strategists?
Do we need more cost rationale behind digital advertising and publishers to develop more cost effective impact solutions?
Or is there something else entirely? If so, add it on the comments area!