Nathan Bush posted this on his blog – article here – http://www.anotheradvertisingwanker.com/?p=233
He looked at large news providers and portals homepages throughout June and collected all the Over The Page ads that ran.
It’s a large collection.
You can attribute this to EOFY as well as a belief that this sort of annoying advertising actually works and that users will cop it.
The only winner from OTPs is the publisher bottom line. The losers are the readers and the advertisers.
I hope now we’ve reached a new quarter the volume of these will decrease because, as a user, generally they really piss me off.
Some aren’t too bad – The Holden one and the Hangover ninemsn one aren’t too annoying.
Thanks to Nathan Bush for collating all this and making it allowable to embed (so I could steal with pride)