Got the scoop on this from a tipster, as it had slipped underneath the radar.
Google is now allowing wagering companies to purchase paid search links around search results. From reports this opened up on Tuesday but I can’t get a printed source on this.
So companies like Betfair, Sportsbest, Centrebet, Luxbet etc can all buy certain terms and ensure prominent position for their wagering products.
This is something Google hasn’t done in the past in AU. In the UK it started allowing wagering/gambling ads in mid 2008.
Search for AFL betting, horse racing, sports betting etc and ads are now being placed. This is a massive category for Google as these companies are playing in a big big market and search would be their number 1 channel.
The bottom line impact for Google would be significant and you’d be forgiven for thinking revenue is their prime motivation here. Previously the wagering companies still appeared through SEO so the user benefit seems to be non-existent here.
Google currently in AU limits it to wagering and Sports betting … not other forms of gambling.