Good to see Kidspot doing some research around Mum’s online and good to see the AFR cover it today in the media section.
Am I the only one who thought the last paragraph was a little odd.
Basically, the article was about what brands Mum’s like ‘talking about’ online (ALDI came in at number 1, with CEO Katie May doing a great PR job on ALDI but seemingly neglecting to mention Kidspot). It also had some pretty predictable insights around habits (3 main Internet activies were Email, banking and bills – which is the same as all people) and content preferences.
Anyway – Shoebridge closed off the article saying “75% of mothers said they were unlikely to respond to online banner and display ads.”
The majority of Kidspot’s business would be online banner and display ads … and the point of the research would have been to raise awareness of the site and its audience to people who plan and book online banner and display ads.