Recent Netview data for June indicates that, according to Nielsen, Twitter dropped 94,000 AU users in June.
In June, the service had 658,000 users. In May it had 752,000. In April, 780,000. In March, 679,000
So in the last 4 months it’s dropped users.
These numbers put it behind Facebook (at around 5.2m) and myspace (around 1.7m). Sure, we all know that it’s not all about user numbers … but user numbers do serve a purpose to show just how many people are particularly interested in the service. And that’s important.
But these users are immersed. They’re loyal and visiting daily. They can’t live without it? Right?
The average Twitter user visits the site less than 3 times a month (2.88 … down from 3.01 in May) and spends a total of 8 mins, 31 seconds on the site per month (down from 10m, 44s in May).
The average Facebook user is spending 4 hours, 11 minutes on the site per month.
Don’t get me wrong. I am a fan of Twitter and have used it since May of 2007. I see the value of it both as a tool for inane self commentary and also for some businesses. It’s just sometimes it feels like we’re allocating too much resource and hot air to what seems to be more of a PR pheonomenon than an actual consumer one.