At the end of June I took a look at the punch’s progess after month 1.
Main takeouts were below.
The Punch is getting around 9,500 people a day.
This month (to 27/6/09) they have a total of 187,192 users. These users have viewed on average around 3.15 pages each.
Average session duration is 3 minutes, 59 seconds. A user returns on average .6 times.
At the time I commented that these results probably wouldn’t have been ideal for the experiment … whilst unique browsers were high the engagement metrics that give advertisers a good idea of the quality of content and the loyalty of the audience weren’t. Basically, The Punch had solid traffic but they didn’t stick around for long nor return.
So, with that in mind … is July looking any better. Are the issues around duration and repeat traffic being addressed.
Let’s take a look for July (to 22 July – source Nielsen Market Intelligence)
The Punch is getting around 6,438 people a day. (down 34%)
This month (to 22/7/09) they have a total of 141,641 users. These users have viewed on average around 2.70 pages each. (pageviews per user down 14%)
Average session duration is 3 minutes, 53 seconds (flat). A user returns on average .54 times (flat).
So, all in all, not bad. Session duration is flat, so is repeat traffic. Users are down (which is okay but will probably be causing headaches at NDM who love pushing out the big numbers to market) and pageviews are down (which is also okay given people are staying for the same amount of time)
You wonder what is News’s end goal for the Punch. Is it revenue? Is it credibility? Is it opinion?