This site might make it tough to pull off …
Why pay to access News/Fairfax/whoever else when the national broadcaster has your back … and for free? The ABC site is as good as any other general news offering in this country and will never be a pay to play type scenario.
Rupert Murdoch is saying that News is looking at introducing charging for content across his assets potentially as early as mid 2010 – http://www.businessinsider.com/rupert-murdoch-explains-his-plan-to-charge-for-content-online-2009-8
Murdoch claims that the WSJ has pulled it off and this makes him optimistic that such an approach is viable – even across celebrity tabloid content.
Sure, maybe specialist news/information might be able to charge a premium – but do the people currently talking about paywalls/charging etc have the credible brands to pull this off … or would sites like Business Spectator, Smart Company, Mumbrella, ZDNet etc be in the prime position?
But with Entertainment and gossip there has to be doubts. This stuff is available right across the web and most celeb stories of not appear to be broken by hybrid blogs like TMZ (which broke Michael Richards, Heath Ledger, Michael Jackson, the Hasselhoff drunk video and basically every Hollywood story over the past 4 years) and gain momentum through portal type sites.
Interesting times ahead!