Have to say Fairfax Digital are really testing users patience at the moment.
They have their extremely annoying FDTV video popup that plays videos with sound uninitiated over the top of other ads and articles. Yeah it’s annoying.
Now they’re autoplaying their not so awesome video news clips embedded in stories.
Why not just make these user initiated?
Oh … I know. If you make the users initiate them their won’t be as many streams OR ad plays.
FD – I can understand you have ambitions to be a player in video. Great – good luck with that. But can you do it in a way that shows the user some respect?
Maybe I’m a cynic but does FD really think their alleged ‘saavy, high end, educated and financially well off’ audience will cop this?
Short term, opportunistic and embrassing.
Give consumers control over whether they want to play a video. We’re not stupid – we can work out how to click a play button.