“Charging audiences for online news content they can currently access for free is like putting a toll booth in the ocean…and it’s a big ocean”


It’s a great line, delivered by ninemsn CEO Joe Pollard in her most recent blog over at the ninemsn Media Centre

http://mediacentre.ninemsn.com.au/blog.aspx?blogentryid=490108&showcomments=true

In it, Joe outlines that ninemsn “do not intend to charge for our online news content” and that they “firmly believe an advertiser-funded model is what Australian audiences expect and accept when it comes to the consumption of online news.”

The post is a great read and I have enjoyed reading her posts over the past few months as ninemsn gives its key execs a direct voice to the market.

The charging for content online debate is hot at the moment. There’s a great Vanity Fair article by Murdoch biographer Michael Wolff (who also wrote the very awesome Rupert Murdoch bio ‘The Man Who Owns The News’) that has been doing the rounds – http://www.vanityfair.com/business/features/2009/11/michael-wolff-200911?currentPage=1

Interestingly in the article, Wolff (who would know) says that Murdoch’s acumen and interest in technology is “virtually zero” … and that he “runs his business not on the basis of giving the consumer what he wants but through more old-fashioned methods of structural market domination.”

Advertisements

2 responses to ““Charging audiences for online news content they can currently access for free is like putting a toll booth in the ocean…and it’s a big ocean”

  1. It’s an easy position for a ninemsn exec to take, seeing as they don’t have an old-fashioned newsroom to defend. But what does the future hold for ninemsn if AAP and the other wire services they rely on for content are gutted by the new online economics?

  2. Great post Ben. paying for content online hasn’t really worked anywhere – i tend to agree, Australians have come to expect quality content for nothing and advertising model seems to be entrenched. I’d love to see someone crack it…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s