It’s a great line, delivered by ninemsn CEO Joe Pollard in her most recent blog over at the ninemsn Media Centre
In it, Joe outlines that ninemsn “do not intend to charge for our online news content” and that they “firmly believe an advertiser-funded model is what Australian audiences expect and accept when it comes to the consumption of online news.”
The post is a great read and I have enjoyed reading her posts over the past few months as ninemsn gives its key execs a direct voice to the market.
The charging for content online debate is hot at the moment. There’s a great Vanity Fair article by Murdoch biographer Michael Wolff (who also wrote the very awesome Rupert Murdoch bio ‘The Man Who Owns The News’) that has been doing the rounds – http://www.vanityfair.com/business/features/2009/11/michael-wolff-200911?currentPage=1
Interestingly in the article, Wolff (who would know) says that Murdoch’s acumen and interest in technology is “virtually zero” … and that he “runs his business not on the basis of giving the consumer what he wants but through more old-fashioned methods of structural market domination.”