Regular readers will know I have a bit of a bromance for Alan Kohler.
Business Spectator is great and he is easily the best Business presenter on TV, for my tastes anyway. However, the main reason I think the guy is great is because he writes really bloody good articles.
This one is exceptional and timely considering recent events – http://www.businessspectator.com.au/bs.nsf/Article/The-internet-doesnt-exist-pd20091020-WYRBY?opendocument&src=rss
The internet is merely a delivery mechanism for bits of data. It’s equivalent to the paper on which newspapers are printed or the air through which TV and radio signals are transmitted.
We never called newspaper journalism “paper content” or TV journalism “spectrum content” and the fact that it’s now online is, it seems to me, quite irrelevant.
In fact it is a colossal miscalculation to think that consumers distinguish between stuff they read on paper and the stuff they read on a website, and that they have somehow decided they will pay for one and not the other.
Have a read. It’s a great piece of writing and content, dare I say it, worth paying for.