Julian Cole is a good bloke and an active contributor within the digital marketing community.
Last week, he left agency The Population to head to The Conscience Organisation. Before any of that happened he gave me the areas in 2010 he believes will be interesting.
Right now he’s in India.
1/ I think in 2010 there is going to be a massive shift of marketing/advertising dollars into Facebook. Facebook pretty much IS social media in this country. FB accounts for 29 per cent of all time spent online by Australians. Don’t worry about getting a twitter, blogs or starting a forum, concentrate on where the people are and that is Facebook.
2/ On the business side of things, Facebook will be taking a share from traditional CRM platforms. We have only seen the start of Social CRM in Australia, some of the successes are KFC – 86,000 fans, Pringles – 253,000 fans, Masterchef – 47,000 fans. These brands can now informs their fans of marketing messages whenever they need to.
3/ Money used to develop microsites will be shifted to Facebook – we will see a shift from creating campaigns specific microsites, to these sites being built through Facebook. This year we saw Tooheys 5 Seeds Cider develop their whole microsite on Facebook. Look out for more brands doing this.
4/ Community Managers for the Blue Chips – Telecommunications, Banks, Automotive, Entertainment and Sporting Properties will all see the introduction of Community Managers. This new role will listen and manage the conversations online about their brands. For a lot of companies this will be an extension of their customer service department. CBA and Optus are currently looking for Community Managers.