Apple & Google: Magic & Logic


Interesting quote

For Apple, “the notion is that brand advertising needs to have a component of art in it, for that emotional reach,” Mr Gillis said. “Google’s mentality is not to put art into the ad. Google’s mentality is to use the algorithm to deliver the ad.”

http://www.smh.com.au/business/apple-turns-up-the-heat-in-google-ads-faceoff-20100609-xuqb.html

To me, it seems spot on.

For Apple, advertising/marketing is about magic, emotion.

Google – logic, technology.

I know which one I’d prefer.

Advertisements

6 responses to “Apple & Google: Magic & Logic

  1. I’d prefer some cake right about now

  2. talkingdigital

    Les is that you? The old Les is more!

  3. I think each have their place on the media schedule and obviously deliver very different results

  4. I’m back, and this time- it’s personal…

  5. I think we can guess which one you prefer – I wonder which is the more effective?

    Sure Apple sells a lot of kit, but Google makes more money.

  6. I gues its the difference between:

    i) Sell me something I need (Google)

    and

    ii) Convince me I need something and then sell it to me

    I know which I prefer..

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s