For the past 12 months, Twitter’s Australian usage has remained around 2m people per month. That’s 2m people – not 2m unique browsers – and that’s consistent (plus or minus 5% either way) since mid 2011 (according to Nielsen).
Add mobile traffic and the third party clients (Hootsuite etc) and the number is probably closer to 2.5m, maybe 3m.
So … here is this platform doing very solid, consistent numbers in Australia. It has a lot of data on its users and even now still has a tonne of hype. Combine that with its relatively sluggish US revenue (in comparison to its current valuation) and Australia’s relatively high yield when it comes to digital advertising (far higher than the US and the majority of Europe) and it’s odd that Twitter hasn’t done what Facebook has done in Australia and set up a sales only office. Continue reading