You normally see Alan Kohler on the news. He has been a staple on the ABC’s 7pm bulletin for years, giving over 1m Australian’s their finance and business info every weeknight. He’s also on Inside Business every Sunday and has been the pre-eminent business journalist in Australia for the better part of the last 4 decades – via the AFR, The Age, SMH and on his own Business Spectator publication.
Lately, Kohler has been making the news. Reports of Fairfax and News jostling for acquisition of the Kohler led AIBM have been coming thick and fast. This week, it’s News that’s being reported to be in the lead at a rumoured $30m+ valuation. Continue reading
Last year one of the biggest stories in the media world was the full acquisition of the Kidspot/Shespot business by News Limited. The Kidspot business moved from niche leader to a key pillar in the future growth of the nations largest media company, and its founder Katie May and the team behind the brand were brought into News to become key change agents as the company moves from a predominantly print basis to a cross channel operation.
For CEO Katie May, it was the second large scale digital success she had been involved with. She was a pivotal part of Seek in the early 00’s as Marketing Director. The US based (yes, she lives in Austin, TX, and commutes to Australia) entrepreneur is incredbly well regarded within the industry for laserlike focus and operational vision. When considering people to speak to in these Q&A’s Katie was the first person who came to mind, and lucky for me (and the reader) she happily obliged.
Ben Shepherd writes: http://www.newsspace.com.au/wis/
I can see how this idea came about but not really sure of the value to anyone here.
It’s basically asking media people to spam their mates on social networks about News’s Where Idea Spread trade initiative and in doing so they could win a trip to Cannes.
See … being the most connected person in media doesn’t really equate to having the most Facebook friends you can spam.
A few issues exist here
1/ There’s no incentive for the people who are being spammed … I’ve already had 3 people try and add me to their WIS group and it’s already tired
2/ The exchange seems a bit one way … News get access to a wider net of, ahem, media professionals … but the media professional doesn’t really get much.
3/ These sorts of trade incentives are dubious at the best of times. Incentivising media people to read your collateral with the potential for prizes or cash raises some issues.
No doubt this will get some traction with some media people – but you have to wonder what the real ultimate gain will be once it’s all said and done … ie, will the trade have a better idea of what News Limited ad products can offer?